Behind the scenes

Like the pictures of the previous women collection, also the men’s collection was shot at the NDSM werf in Asmterdam: just a ferry ride away behind the Central Station from Amsterdam and you feel like setting sail in a different world.. The models are Nick Lengkeek, who also works in the fashion industry and Dennis Heemskerk, who runs his owns fitness bootcamp. An interview with the models will come soon! 🙂

The NDSM-werf looks like the set from a post apocalyptic film: abandoned boats and trams (in some of them people actually live) rust by the water’s edge, graffiti scrawls across every surface, smoke stacks belch in the distance, and a huge crane gazes over it all. The area is actually a city-sponsored art community called Kinetisch Noord that has taken over a derelict shipyard. Participants converted a mondo old warehouse to hold more than 100 studios, theatres and a skateboard hall, and it has quickly become a centre for underground culture and events. There are often festivals held like DGTL, Henk in de Fabriek, Voltt and Valtifest.

So the PERFECT location for our photoshoot!

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Stella

For him

So you thought jewellery was only for women and men should keep things conservative only wearing a watch and a ring? Boy were you wrong! These days men can wear all sorts of jewellery like pendants, bracelets or rings. However… it is very important that a man knows how to make the right statement with his accessories. Is it for a formal occasion or a more casual situation? With our bracelets you can go both ways! Inspired by a man who travels: not to seek new landscapes, but to have new eyes! All our bracelets are handmade from recycled paper in a socially responsible way. They are unique, light in weight, comfortable and waterproof!

Just like our rocker friends you can afford to stack on a few. It is all about balancing the colours right. So neutrals pair perfectly with bright colours. Go ahead and mix our paper bead bracelets with your bracelets made from other materials and even with your watch! Mixing and matching, however, is not only for the bracelets themselves. Of course they work with summer’s sun-faded T-shirts and cutoff shorts, but try them also with your suit! The unexpected contrast makes this combo a subtle way to relax a tight business dress code. Let’s face it, these days the distinction between formal and informal is not more than a distant memory..